rganising content in such a way that it get attention and call to action is hallmarks of a successful web creative in our books. And weaving that with strong, bold, relevant and creative imagery — you have a winning formula to call your visitors to action. There are plenty of 'design' and 'web' design agencies who will sell you design off a template, and tell you to focus on creating your content. So essentially they are not unlike admin staff, as their task is simply to upload content created by you to a template — with no design considerations whatsoever. We don't do that, ever. We design your site from scratch. Plus there are technical issues to consider: seo, sem, serps, coding, apps, scalability, tech support, maintenance and all the boring stuff that the rest of my team does (and does it really really well!) to make your website, well, relevant.
The reality is, the tech stuff will all be resolved, given time. Proper metadata and keyword management will make your site searchable, there's no doubt about that. Google AdWords can buy you position. That's a fact too. But, you can't ignore another fact that design gets attention, and getting the attention means that there's a chance for your visitor to recall your website and its content. That's key to the success of your website — a time and tested winning formula that includes both communication and creativity. We embrace this and infused it in our daily work.